Making money off of your pets seems somewhat counter-intuitive. Don't we adopt pets to be our companions? Yet 'stage moms' like Gypsy Rose Lee and the term 'momager' first introduced by Kris Jenner who promotes her brood of Kardashians have been cashing in on their progeny for quite some time now.
The new millennium has thrust us into an era of some interesting digital technology that not only affects us humans, but also our furry and feathered friends. Pet tech connecting pets and parents is growing exponentially.