An estimated 74% of Americans use emojis daily. We use them in text messages, Facebook posts and when we email or chat online. Emoji 12.0 is comprised of 59 distinct new emojis; 75 when gender variations are taken into account; and 230 new emojis when all skin tone options are also included.
Today, you can even text a pizza emoji to Domino’s to order a pizza. The Unicode Consortium has approved six new 'wildlife' emojis this year. But who's in charge and what is the process for a new emoji become approved and added to this directory?
The Man behind the curtain . . .
Who determines which new emojis get added each year? Can you submit an emoji? Or is there some kind of emoji illuminati that makes these important decisions.
To answer these questions, The LA Times interviewed Mark Davis, president and co-founder of the Unicode Consortium, the nonprofit Silicon Valley group responsible for emojis. In addition to being the chief wizard behind the Unicode curtain, which is largely a volunteer effort, Davis's resume notes that he is also an internationalization engineer at Google who previously worked at IBM and Apple.
What's the process?
Anyone can suggest an emoji character, but to be accepted, they have to submit a solid case for it. The process and timeline is detailed on the Unicode emoji website. There you'll find the process for submitting a proposal. Most proposals are most likely to be declined because they do not adhere to the stringent submission guidelines, so you need to be cautious in following the step-by-step process.
Normally, each proposal is for a single emoji. A group of related emoji like wildlife emojis can be collectively submitted in a single proposal. However, each of the proposed emojis must have full justification, with all information as if it were a separate proposal. So it is better to have separate proposals for each unless they are extremely closely related.
Emoji Wildlife . . .
Unicode have added six new wildlife emojis to the character list this year, including a flamingo, orangutan, otter, oyster, skunk and sloth.
While they will be eagerly used by smartphone addicts, emoji fans will have to wait a while to add them to their texts. New emojis typically are launched at the beginning of the fourth quarter, usually around the same time as major OS updates from Apple and Google. So . . . see you on the wild side at the end of the year!
Primary Source: Unicode Consortium