Remember when IKEA arrived on the scene several decades back. Headquartered in the Netherlands, it took the world by storm with store openings throughout the U.S. in the mid-1980s. With their marketing positioning statement: “Your home is the most important place in the world,” it revolutionized the ‘easy-to-assemble” furniture industry. It’s eco-friendly simplicity attracted a wide-range of demographics both young and old, with affordable pricing that appealed to most family budgets.
Pets like them too . . .
Over time, we realized our dogs and cats also liked these furnishings as well. Can you remember finding your furry four-legged friend curled up in a vestibule drawer, or a guest bed to call their own?
Perhaps it is for those reasons IKEA seized an opportunity to launch a brand new line . . . especially designed for our canine and feline house-mates.
Have they gotta line for you . . .
With the assistance of pet loving designers and support from trained veterinarians, IKEA's pet furniture line covers all the bases of our shared life with our pets, both indoors and out.
One of their unique ‘cat house on legs’ is a bed and nook all in one. Any small furry friend with an appreciation for tight spaces will feel cozy in this 15x15 economical space that retails at $49.99.
One can easily tell the IKEA design team used their past expertise to design some aesthetically pleasing looks. The collection takes into account the typical needs and personality-types of both animals, providing quiet warm places for cats to curl up, and open beds, cushions, and rubber balls that can accommodate dogs of all sizes.
And more . . .
The IKEA team also worked with veterinarians to design accessory items, such as pet carriers, brushes, bowls, and leashes.
Among the most unique offerings is a cat scratch mat which will allow you to convert a table leg into their favorite place for exercising their claws.
Blended Family Decor . . .
While "lurvig" translates to “shaggy” in Swedish, it's far from having a sloppy or disheveled look. On the contrary, the furniture and accessory line looks super streamlined for your blended family. With this collection, you obtain a exclusively allocated area of your home for your pet, without infringing on style.
But when all is said and done. Isn’t your pet's dedicated space of your house your entire household? They're in charge, aren’t they? Well, at least the cats are.
Primary Source: Lurvig by IKEA