It’s purported animal mascots are one of the best branding techniques for a company's product and services. It’s known to leave a much more lasting impression with customers than other promotional approaches. This is particularly true, when one's competition lacks a similar type of imagination. Creativity is the key. Converting a mascot into a branded cartoon spokesperson motivates sales and produces results. Just ask an old standard like the Geico’s Gecko or a 'brand' new one, such as Cap’n AmeriDog.