Technology

Polar Bear POV Camera Footage! The Animal Video of the Day!!!

by John P. Barker

I don't envy the individual who's job it was to put a camera (mounted on a collar) around a polar bear's neck. But the footage, the first of its kind, shows a variety of polar bear activity from a unique perspective.

Magazine Ad Campaign Envisions CEOs As Animals

by Ron Callari

Brazilian luxury magazine, TOP has launched a brand new advertising campaign with a highly questionable pitch. With an assist from their ad agency, ALMAPBBDO (now, say that one five times fast), this marketing approach has gone to great lengths to convince their readers and rich people in general. . .

Mythical Chinese Phoenixes Rise & Soar Into New York Cathedral

by Ron Callari

A pair of phoenixes have winged their way to the Cathedral of St. John the Divine in New York City. Weighing in at 6 tons apiece and measuring 100 feet, one would think these creatures hailed from the Mesozoic Era of dinosaurs or escaped from a Steven Spielberg movie set of a sequel to Jurassic Park. Instead they're the creation of a sculptor who transported his massive work of art from the East to the West.

GPSing The Longest Mammal Migration Ever

by Ron Callari

While various bird species and the Monarch butterfly clock the longest annual treks on record in the avian and insect worlds, it wasn't until 2012 that researchers were able to determine the longest migration of a mammal. In the past, guess-work has been used to determine the migration distances of the wildebeest, the caribou, the Tibetan antelope and others. Today, with the use of modern technology . . .

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Wild Animals Wild About Selfies

by Ron Callari

Pulling your best pose -- close, upfront and personal -- is almost second nature to us now. Even toddlers brought up with smartphones know how to capture one. But what about animals? Have they also caught on to the 'selfie' craze?

Resurrection Biology For Those Who Think Extinction Stinks!

by Ron Callari

It sounds likes a science fiction plot line, or a novel penned by Stephen King. However in actuality, the science called 'Resurrection Biology' or 'De-extinction' has been in development for years by scientists who are becoming more and more proficient at understanding the intricacies of DNA.

Birding Transitions From Flights Of Fancy To High-Tech Enterprise

by Ron Callari

n my post, "'Big Year' Birders Count More Than Four & Twenty Blackbirds," I talked about the famous birders of our day. I researched some of the greats like the "legendary human bird-dog" Sandy Komito, and learned of his bird-watching prowess and how many of his techniques became 'best practices' for birders the world over.