A new venture fund for pet tech is being subsidized by Mars, the candy maker. Investing $100 million this new initiative aptly named the ‘Companion Fund’ is directed by Whistle, a GPS-based location firm [acquired by Mars in 2016] for $117 million.
Various states in the country are taking opposing approaches regarding puppy mills. Back in September 2017, California was the first state in the nation to pass legislation to require pet stores to sell rescue animals only — in essence, banning puppy mills.
When ‘acupuncture’ comes to mind, visions of needles may not only dance through your head, they might also make you wince at the idea of being pricked, poked and probed. The idea is sort of like the anticipation that builds just before a visit to the dentist.