Once upon a time on the Yucatan peninsula there lived a beautiful princess who fell in love with the prince of a rival tribe. Their love was forbidden and they could never marry. When the prince was caught he was sentenced to death. A shaman took pity on the couple and changed the prince into a beetle that could be decorated. The princess was able to wear her love over her heart as a piece of jewelry -- or so the story goes. That is supposedly why women in Mexico wear live Maquesh beetles as jewelry.
A new venture fund for pet tech is being subsidized by Mars, the candy maker. Investing $100 million this new initiative aptly named the ‘Companion Fund’ is directed by Whistle, a GPS-based location firm [acquired by Mars in 2016] for $117 million.
When ‘acupuncture’ comes to mind, visions of needles may not only dance through your head, they might also make you wince at the idea of being pricked, poked and probed. The idea is sort of like the anticipation that builds just before a visit to the dentist.