While pet toys are in abundance in today's marketplace, a much overlooked product line for our pets has been technological gadgets. While humans have benefited and progressed with each new technological advancement, our pets have not been privy to some of our favorite toys. Well, all that is now changing as Sony's Animalia line launches some very innovative pet technology.
“Now that there are more households with pets than with children, we are targeting pet owners who want to provide unique entertainment experiences for their furry, four-legged family members,” said Tom Barret, lead engineer for the Animalia line. “Sony is known for making products that enrich our lives, and the Animalia line was developed for domesticated animals who also naturally seek visual, music and emotional experiences.”
As noted in their blog posted on March 31, 2013, Sony is "stoked to announce the Animalia line of technology products specially designed and created for pets." The introductory launch will focus first on owners with dogs, cats and hamsters, with additional devices and networked services slated for release later this year. This vid provides with viewers with an exciting overview of their new K9 4K TV, M3-OW KittyCans, and In-Cage Speakers.
I particularly like the "Hamster Workout" to motivate hamsters to run faster by increasing and syncing the tempo of their music to match their rotational beats - ingenious don't you think? And who can't relate to the M3-OW KittyCans that allows our cats to hide behind gadgetry the next time they want to ignore us - kind alleviates some of the guilt associated with such antics!
Sony also didn't forget about the music, either, putting together some cat-themed playlists (sample track: "What's New Pussycat?"), and offering them on its Music Unlimited service that pet owners can easily download for his or her favorite feline.
So how much does all this pet technology cost and how can one purchase, you ask? Well, if you haven't been paying close enough attention, you haven't picked up on the fact that this was Sony's opportunity to provide its customers with a very clever April Fools Day prank.
The tip-off is obvious if you look closely. Under their logo name in the ads are the words, "make.believe." However if this joke did spur your interest, there is one consumer electronics market for pets online where last year DJ Deadmau5 did create a pair of headphones specifically fitted for cats. However, it better be a "very" special cat, since that tech item is a wee bit pricey at $1000, and according to Zack Walton at WebProNews there was only 10 pair in existence at the time. Guess pets will need to wait a little bit longer before they're allowed to play with human technology.