Quirky, the first successful online 'social product development' company has just released its 60th product in six months. The product, which Quirky named the K?soku, "a dog leash so fly it gets a fancy schmancy Japanese name," is pretty cool, and it does seem to fit its billing of 'A new leash on life.'
K?soku is a 6-foot retractable leash with a comfy, stylish, ergonomically-designed handle that looks far more sleek and modern that other retractable leash handles. Plus the K?soku has a neoprene cushion to protect your hand and arm from shocks - as when Fido jerks you at the end of his tether.
The blue leash has a snazzy silver 3M reflective stripe down its middle, making it safer to walk your dog at night, and the K?soku even has a side pocket to hold those necessary poop bags you always leave home without. This makes use of the entire inner space of the handle.
Sarah Carpenter was the original designer of the K?soku - she developed the original idea and submitted quite impressive designs on paper. The K?soku is now selling for $37, of which Ms. Carpenter makes $3.89, or 10.5%, per leash sold. Another $1.83, or about 5% of the sales price goes to nine other influencers, social contributors to the product who had an impact on the product's final outcome. This 5% is actually split proportionally among the nine persons according to the significance of each contribution.
If you would like to see how this design process went, here is a short video of its evolution. Who says 'design by committee' doesn't work?
That's the buzz for today!