Hatch-chan is Japan's Purr-fect Cat Blogger

Meet Hatch-chan, an otherwise unremarkable black & white house cat except for his mad blogging skills. With a little help from his human owners, Hatch-chan has hit the heights of celebrity in Japan and his blog boasts more readers than that of any other cat.

Hatch-chan has come a long way from the days when he roamed the streets as a stray. These days, the six-year-old no longer spends his time stalking pigeons and scratching fleas. Instead he "authors" one of Japan's most popular blogs - at press time it's racking up over 50,000 hits a day!

Give credit to Hatch-chan's owners, successful photographers both, who've applied constant promotional efforts and social networking savvy toward making the two-toned tabby the toast of the town.



Hatch-chan lives in Osaka with Natsumi Fujiwara and her husband, and if you think he lives the life of a typical pampered puss you'd be sorely mistaken. Hatch-chan actually enjoys living conditions more suited to a child than a pet, with a small apartment of his own in which to prowl around.

It's not all fun & cat games, however - Natsumi Fujiwara plays the roles of paparazzi and ghost writer, documenting virtually every move Hatch-chan makes and then uploading the results on a daily blog posting. Both Fujiwara and Hatch-chan have got their hands (and paws) full: there's a Hatch-chan calendar, fridge magnets, DVDs and more. Picture "The Truman Show" with a kitty instead of a Carrey and you've got Hatch-chan's life in a nutshell.



Being Japan's foremost feline blogger definitely keeps Hatch-chan on his toes, er, claws. One consequence of his popularity is that his fans want to see Hatch-chan in the fur at "meet the fans" events held at department stores, schools, store openings and the like.

Hatch-chan has also made the rounds of Japan's TV shows like "Pets Pochi Tama" where the nonchalant guest star yawned, stretched and posed for an admiring crowd of fans brandishing cellphone cameras. Hatch-chan performed like a pro whose seen it all, and compared to most house cats he probably has!


As we've already mentioned, this former stray has come a very long way and most definitely is the Top Cat, at least to his human friends, fans and admirers. He's still going strong, almost 8 years after this article was posted - Hatch-chan's 2016 calendar is available from Amazon Japan and/or his website's Goods Shop. (via hatchan-nikki.com)


*** UPDATED on March 27th, 2016 ***


Steve Levenstein
Creature Features - Animal News and Cool Pet Products

Apr 8, 2008
by Anonymous


No cat looks like that in real life. Who would really believe a cat looks like that? If every photo is touched up, well, a lot of work but no appeal here.

Apr 8, 2008
by Steve Levenstein (not verified)

Believe it

Looks like <i>what?</i> I saw him on TV and he looks like his pics. Hey, he's one photogenic feline! And, there's no denying his appeal - 50,000 hits a day speak volumes.

Apr 8, 2008
by Anonymous


sounds like anony #1 is a touch, er click, JEALOUS! hahaha!


Apr 8, 2008
by Anonymous

i looked at a few posts and

i looked at a few posts and i think the popularity can more be attributed to the author's ability to turn the pet cat's life into a comic book. it's more than japanese love cats or how blogs are on the rise in japan. it's the writing on the photos, some funny stuff there.

Apr 8, 2008
by Anonymous

I think the pussy would make

I think the pussy would make a purrrrrfect burrrrrito. Eating all the stray cats and dogs would be a purrrrrfect solution to the world hunger problems.

Apr 10, 2008
by Anonymous

Meet Hatch-chan, Japan's First Blogging Cat

I like cats, they taste like chicken

Apr 11, 2008
by Anonymous

nice and lucky cat

that is one neat looking cat, espicially the markings around the eyes, almost like a mask
wow, Glad this cat hit the jackpot and got adopted.

May 19, 2008
by Anonymous


he rocks!!! adorable cat! he must be a geek. ;)

cat barrier