Meet Hatch-chan, an otherwise unremarkable black & white
house cat except for his mad blogging skills. With a little help from
his human owners, Hatch-chan has hit the heights of celebrity in Japan
and his blog boasts more readers than that of any other cat.
Hatch-chan has come a long way from the days when he roamed the streets as a stray. These days, the six-year-old no longer spends his time stalking pigeons and scratching fleas. Instead he "authors" one of Japan's most popular blogs - at press time it's racking up over 50,000 hits a day!
Give credit to Hatch-chan's owners, successful photographers both, who've applied constant promotional efforts and social networking savvy toward making the two-toned tabby the toast of the town.
Hatch-chan lives in Osaka with Natsumi Fujiwara and her husband, and if you think he lives the life of a typical pampered puss you'd be sorely mistaken. Hatch-chan actually enjoys living conditions more suited to a child than a pet, with a small apartment of his own in which to prowl around.
It's not all fun & cat games, however - Natsumi Fujiwara plays the roles of paparazzi and ghost writer, documenting virtually every move Hatch-chan makes and then uploading the results on a daily blog posting. Both Fujiwara and Hatch-chan have got their hands (and paws) full: there's a Hatch-chan calendar, fridge magnets, DVDs and more. Picture "The Truman Show" with a kitty instead of a Carrey and you've got Hatch-chan's life in a nutshell.
Being Japan's foremost feline blogger definitely keeps Hatch-chan on his toes, er, claws. One consequence of his popularity is that his fans want to see Hatch-chan in the fur at "meet the fans" events held at department stores, schools, store openings and the like.
Hatch-chan has also made the rounds of Japan's TV shows like "Pets Pochi Tama" where the nonchalant guest star yawned, stretched and posed for an admiring crowd of fans brandishing cellphone cameras. Hatch-chan performed like a pro whose seen it all, and compared to most house cats he probably has!
As we've already mentioned, this former stray has come a very long way and most definitely is the Top Cat, at least to his human friends, fans and admirers. He's still going strong, almost 8 years after this article was posted - Hatch-chan's 2016 calendar is available from Amazon Japan and/or his website's Goods Shop. (via hatchan-nikki.com)
UPDATED on March 27th, 2016 ***