Bow WOW! New Survey Shows Spending On Pets Unaffected By Recession


It's a dog's world!: image via smalldogsrus.comIt's a dog's world!: image via

An online survey taken at the end of April 2012 revealed that pet owners are spending more than ever on their pets, even though they may be restricting spending on themselves.  This is great news for pet-related businesses, to be sure.  Here are some surprising trends revealed by the survey, conducted by Harris Interactive on behalf of CouponCabin.

Survey respondents were 2,211 U.S. adults (18 and older), of which 1,299 were pet owners.  Of the pet owner respondents....

  • 26 percent would put their pet's health care needs before their own
  • 34 percent  spend more on their pets than their friends
  • 32 percent spend more on their pets than their families
  • 22 percent spend more on their pets than themselves
  • 75 percent don't think they spend too much on their pets
  • 7 percent have pet insurance, an additional 17 percent reported that they might be interested in purchasing it

The survey population as a whole responded more conservatively to the questions regarding pets, as it included non-pet owners.  Thus, the worth of pet massage, pet nail polish, hair styling beyond regular grooming, and body wraps, were considered over-the-top.

But, even including those adults without pets, the population was more positive toward experimental health treatments, anxiety treatments, and lots of toys for pets.



Myra Per-Lee
Animal News

May 2, 2012
by Anonymous
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Very interesting! Seventeen percent might be interested in purchasing pet insurance?! I had insurance for a number of years .. dropped out after they wouldn't pay for my cat's cancer treatments. I signed up for Pet Assure actually, a nice discount program which saves me a solid amount every time I go to the vet. Definitely recommended.

May 3, 2012
by Anonymous
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It's worth it to feed your pets healthy food!

I think this survey is pretty accurate. Since the recession I have put both my human family and pet family on healthier diets, which means spending only a little bit more and everyone feeling a little bit better. Maybe because in the long run if we all eat healthier we will save money on doctors and vets because we’ll have less health problems. I don’t go as far as to eat only organic, but my pets are all on Natural Balance grain-free Alpha and my family eats fruits, veggies, and lean meats. Since the switch to better foods, we all seem to have more energy, now that we all avoid grains.

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