I don't want to give away any secrets, but good business practices make good businesses. They create unique but necessary products, use the best quality materials and processes to make them, sell them for a fair price, make sure their customers are happy with their purchases, and get great reviews.
That's what a small company in Seattle, Washington seems to be doing, because its cat products are some of the best reviewed on Amazon, and the most intriguing thing is how unique these products are, even in the pet market where you think you've seen everything at least a dozen times.
CatGuru products are truly unique. The credit, apparently, goes to 10 cats, all well-paid product designers and testers.
Enough about what goes on behind the scenes though. Let me share just five of CatGuru's ingenious cat products with you.
Hello kitty. I bet you are happy you don't have to bend very far to dip into your chow. The CatGuru Food Table for Cat Bowl.
You and I have forks and spoons to lift our food up to our mouths so we don't have to lower our heads to our plates. We don't bend over to eat because it's bad for our digestion.
Our pets don't eat with tableware, so a raised food bowl is important for cats as well as dogs, so they are not stooping over too low or having to swallow food from an upside down position, which is not good for their digestion either.
The Food Table measures 7.7 inches across and is 2.3 inches deep.
You will be able to use any cat bowl as an insert, but customers say that the round CatGuru New Premium Whisker Stress Free Cat Food Bowl, shown below, fits perfectly inside the Food Table.
The CatGuru New Premium Whisker Stress Free Cat Food Bowl is so unique that it is patented!
If you have a cat, you know how long it takes your kitty to chow down wet food because her tongue is always pushing it away from her. Not with these bowls; the raised rings in the bowls keep the food in place so your kitty doesn't have to chase it to the edge of the bowl. Now that's clever.
The oval bowls are recommended for kittens and the round bowls for grown cats. The round ones fit perfectly into the CatGuru Food Table above.
The Stress Free Cat Bowls are sold in sets of two. While both the oval-shaped and the round bowls come in 5 color choices - Aruba, Atlantis, Marshmallow, Ivory, and Rosé - the round bowl also comes in stainless steel (see photo under CatGuru Food Table, above). All bowls are dishwasher safe.
This is a super food mat. It's 100 percent silicone (non-slip and easy to clean) and unlike most silicone mats, it has a good size (.6 inch) lip, that keeps food from spilling over the sides. I would even use the CatGuru Cat Food Mat for my dog's food and water too!
On the topic of food and water, the size of each bowl is important when choosing your mat, as you have a choice of two sizes: Small (19 x 12 x 0.6 inches) and Large (24 x 16 x 0.6 inches). I would measure the widths of your cat's food and water bowls and multiply by 2, at least. The Small Cat Food Mat is a great fit for two Whisker Stress Free Cat Food Bowls even if they are place inside of CatGuru Food Tables, but it doesn't hurt to have too much food mat if you have the room.
The mat is super easy to keep clean. You can wipe it off with a cloth, hand wash it, or place in the dishwasher. It's also safe for your cats to lick, so they can clean up the stuff that drops... if it's not beneath them.
The CatGuru Cat Food Mat comes in Aruba, Atlantis, Marshmallow, Ivory, and Rosé (see image below), but it also comes in gray. (image above). So you can mix or match with the Whisker Stress Free Cat Food Bowls above.
Now all cat owners need this: a Cat Litter Scoop Holder. This patented Litter Scoop Holder is lined with silicone (!), so it not only keeps your litter scoop from dirtying your floors, but it is easy to clean. It's also attractively modern, coming in black and gray, white and gray, and all gray.
CatGuru Premium Cat Litter Mat (Jumbo)
Aside from the fact that the Jumbo size CatGuru Premium Cat Litter Mat is very big, what else do you notice about the litter mat?
There's a cat delightedly rolling around on it!
Don't let that dissuade you from purchasing it, though; this mat picks up litter!
The Premium Cat Litter Mat is made out of a long-looped microfiber, not rubber or plastic. It's backed by a layer of rubber to keep it from slipping. The jumbo size is shown above, which will accommodate two regular size litter boxes, but the Litter Mat also comes in size medium - 24 x 20 inches and large - 36 X 28 inches.
Below, look where the cat litter ends up - nice and deep into the mat, so kitty's not going to get litter-y even if he does roll around on it.
And the CatGuru Premium Cat Litter Mat is easy-peasy to clean. Best to shake it out daily, and if it gets soiled, don't worry, you can machine-wash it and hang it out to dry. Shaking it out seems the best way to get the litter out of the mat, as vacuum cleaners may have too much suction for the lightweight material.
Overall the ratings are excellent for the mat. Most customers report that the mat kept its performance after machine washing, but a few cat parents did not have good results from machine washing. Perhaps it's best to wash on a gentle cycle.
CatGuru insures that "All our manufacturers go through multiple inspections to ensure quality, fair labor practices, and environmental compliance."
CatGuru wants to make sure its customers are happy with their purchases, so it offers a 100 percent Happiness Guarantee. You really can't lose.
CatGuru donates 10 percent of its profits to efforts to save wild cats from extinction.
Good company. Great products!
That's the buzz for today!