Okay... take away a portion of my "man card." I like ABBA. And when I
saw this video I was completely blown away by the choreography and
production value. If you're having a bad day, check this out.
How can you not be happy after watching that? And the fact that it is all done in one long shot is amazing. Apparently the entire budget for the video was a whopping $32 (for the party streamers). With a video so heartfelt and well made, how can ABBA (or their marketing people) be angry with the SPCA for using their music? This is a paradox. And here's why.
1. This video has gone viral, with just shy of 2 million hits at the time of this writing. *Cough* Um... free promotion for a song over 25-years-old? Take it!
2. Why, in the name of all marketing sense, would you go after the SPCA for using a 25-year-old song that has been heard a gazillion times BEFORE this video was even made--instead of backing this project, which can only help sales for ABBA and benefit the adoption of pets?
3. Piggy-backing on that last statement--the SPCA is an organization to protect animals and get them into good homes. It's quite a Darth Vader move to try to quash it, and is only bad press for the band.
Now, I understand copyright issues and such. If this was a song that was not engraved into the minds of millions of people over the last quarter of a century, I could understand the desire of the band to urge the SPCA to cease the broadcast of the video. But it seems that the intention of the video hit the hearts of the Internet community, making it viral several times--and sort of impervious to the desires of the band. And while it is something of a breach of copyright for it to be used in this manner, there are just some things that the artist should embrace, such as opening discussions with the producers of the video. Support it and you look good in the minds and hearts of your fans; you've made the money on the song; let it go. Attack the producers of the video and you look like Darth Vader.
Music video posted by visionmixer on January 29, 2013.
Vader choking everyone video posted by DRMMRI14 on August 27, 2011.
At the time of this writing there had still been no real resolution to this issue. A little more information can be found here.