The new Rilakkuma-themed Instant camera from Fujifilm proves there's still life in the standalone camera sector.
Cameras have steadily lost market share to smartphones in recent years thanks to ever-improving technology that's made mobile phone cameras much more competitive.
When was the last time you saw a smartphone spit out an actual physical photograph, however? Never, that's when! For instant Polaroid-style photos you need an “Instax” camera, and Fujifilm's new Rilakkuma-themed digital camera is a “natch” for this popular retro niche.
The Fujifilm Instant Camera Rilakkuma Instax Mini 25, to use its full name, employs special Instax film made and marketed by Fujifilm. The format is, in a nutshell, an improved version of the instant film technology used by Polaroid in its SX-70 cameras.
The Instax Mini film required by this camera delivers photographs measuring 54mm × 86mm (2.1 in × 3.4 in), or about the size of a credit card. Both color Instax and monochrome (B&W) film can be used in this camera.
“This Instax is the Rilakumma version,” to quote the copy at the OMG Japan product page. “You can look cute with your camera, while taking cute and fun pictures on Rilakkuma Instax film!” From this we can assume the target market for this camera consists of older children and young adults – a weighty demographic with plenty of influence on current and upcoming trends!
For more information on the Fujifilm Instant Camera Rilakkuma Instax Mini 25 as well as online ordering instructions, please visit the OMG Japan product page.