London's historic Covent Garden has gone to the dogs... a glittering, golden, ten-foot-tall Scottie Dog to be exact.
Radley London, a high-end purveyor of handbags, shoes, watches and fashion accessories, is celebrating its 20th year in style. 2018 is also the Year of the Dog according to Chinese astrology, and Radley's logo just happens to be a stylized Scottie Dog.
“We were experimenting with different things and one of the designers came-up with it,” explained Radley founder Lowell Harder. “We hung it off a bag and people loved it.” Would the public also love a giant golden Scottie Dog, especially if it was tied to prizes that could be claimed inside the company's flagship Floral Street store? Of course they would – what's not to love?
So it was that on February 18th, in conjunction with the London Chinese New Year Parade, a giant golden glittering Scottie Dog statue took pride of place on a quaint cobbled street in historic Covent Garden. Passersby could press the flesh with four real Scottie dogs and as a bonus, could uncover a special prize inside one of Radley London's traditional red envelopes. Radley London: putting the Wow into Bow Wow since 1998.