As a Petslady contributor for the last 5 years, I’ve written a number of blogs about elephants. From their majestic physical attributes, their communal living, to their trials and tribulations living in the wild, their endangered species status, their captured existences in zoos and performing in circuses, as well the horrendous practice of tusk poaching and those that hunt them for sport (see my most recent post titled, “Retire The 'GOP Elephant' If Trump Becomes President?”)
The New Social App Rabadaba
I also like to uncover stories about animals and pets, which melds the physical and virtual worlds. They are the stories that look at the animal kingdom through the prism of social media, where stories can be telegraphed out to broader audiences. Such is the case with today’s reporting of how elephants and a new social app called Rabadaba happened to intersect.
This app was developed in sync with a new social paradigm predicated on paying users for their original content. It differs from the predominant social networking platforms we were first introduced to by Facebook some 12 years ago. From the start, CEO Mark Zuckerberg’s primary intent was to insert his network into the distribution of valuable content created by others, where they were the sole financial beneficiary of that content — revenues that now tally trillion+ dollars in online advertising.
Rabadaba, on the other hand is a more efficient social networking methodology that repairs the relationship between those who create the value (users) and those that distribute it (the social network.) With Rabadaba, when users post original content, they earn credits when their followers vote, reshare and/or tip their work.Then once a month, those credits are exchanged for U.S. dollars by Rabadaba, which are then paid out via one's Paypal account.
Rabadaba in the Wild
The way this new app intersects with my story about elephants today is based on a particular user's posting of his original content. Original content as defined by Rababada are photos and/or videos devoid of copying and pasting Google images or the work of others. This is work, such as the video produced by a user (who goes by the handle of @a_minus1988) when he visited the Patara Elephant Farm in Chiangmai, Thailand and documented his upfront and personal interaction with an elephant.
Patara Elephant Farm is a health-recovery and reproduction-management farm for elephants. Its focus is to educate the public on elephants and the threats they face in the wild. According to @a_minus1988, “both the exploitation and poaching of elephants is a serious problem throughout Asia.” In particular, Thailand faces a most dire need to combat these criminal practices.
Becoming an elephant owner for a day allows tourists like @a_minus1988 to become directly involved in the care of the facility’s elephants, where they can feed them, learn about their personal histories . . . and yes, even bathe them.
Using Rabadaba’s built-in video camera, it was easy for this user to not only capture this once-in-a-lifetime experience, but also to share it with his followers instantaneously on the social app using his smartphone.
For those interested in this free social app and taking it out for a spin with their own original content, downloads are available for iPhones and Androids, and daily updates are regularly posted on their Facebook and Twitter accounts.