Cow Brand Beauty Soap, one of Japan's oldest brands, chose a cow as its symbol because bovines can only go forward.
Cow Brand Soap Kyoshinsha Co., Ltd was founded in 1909 with the mission of vending superior quality beauty soaps. The company's signature “red box” facial soap debuted in 1928 while its companion, the jasmine-scented “blue box” bath soap, joined the line-up in 1949.
Since the Japanese word for “face” is “kao”, one might assume that choosing a cow for a beauty soap's mascot would be a no-brainer. Not so! “For us, the “cow” trade-mark is not just something we put on our products,” according to the company's mission statement. “It symbolizes the spirit and posture of our company policy. The cow does not know how to turn back and can only go forward with tenacious perseverance. It is a good example for us to follow.”
Cow Brand Soap Kyoshinsha Co.'s beauty soaps have changed little, if at all, from their original formulations and the retro-style packaging reflects the “if it ain't broke, don't fix it” philosophy. The 100gm red box rose-fragrance soap's active ingredients are Milk, Squalene (shark liver oil), Salt, Tallow, Coconut Oil, Sodium Hydroxide, and Milk Fat... obviously not a vegan product. The 135gm (bath size) blue box soap has been formulated to produce a rich, “plush” lather.
After 110 years of almost-uninterrupted production, Cow Brand Beauty Soap has built up an enviable reputation with generations of satisfied users. With the advent of the internet, people around the globe have heard of – and can now easily acquire – both varieties of this classic Japanese soap at English-language websites.