More than 300 dogs wearing festive Christmas jumpers got together at London's Battersea Park, breaking the record for such events while raising funds for one of the UK's largest children's charities.
London's air was seasonably chilly and snow was falling last Sunday, December 10th but for hundreds of dogs and their owners, the spirit of holiday giving was more than enough to warm the cockles of their hearts.
Doggy Christmas Jumper Day at London's Battersea Park was organized by online pet-walking service BorrowMyDoggy in order to raise funds for Save the Children. The stated purpose was to set the world record for the most dogs in Christmas jumpers in one place. The latter goal was a slam dunk no matter how many jumper-clad pups made the scene, since such a record had never been attempted before.
The joint – actually the Pear Tree Cafe in Battersea Park – was jumpin' as hundreds of pups dressed by their owners in knitted jumpers, many of them sporting Christmas and holiday themes, congregated as only pampered pets can do. All fun and world records aside, the event succeeded in raising awareness for Save the Children's annual Christmas Jumper Day, on which people across the UK donate £2 (about $2.65) for “permission” to wear a Christmas jumper.
“A huge thank you to every dog and owner who helped us break the world record for most dogs in Christmas jumpers,” stated Helena Wiltshire, Head of PR for Save the Children. “We are so grateful to BorrowMyDoggy and all the adorable pooches who wore their festive knits today to support Save the Children's Christmas Jumper Day.”
Wiltshire explained that all money raised from this pet-oriented event and Christmas Jumper Day as a whole will help provide health care, education, protection and food to millions of needful children around the world. So, how do dogs relate to this noble cause? According to Rikke Rosenlund, Founder and CEO of BorrowMyDoggy, they decided to partner with Save the Children because “helping children is of central importance” to the company.
“BorrowMyDoggy was partially born out of a hope to give children who aren't able to have dogs a chance to spend time with them,” added Rosenlund. “Save the Children was an obvious partner and a charity which we support fully.”
This year, Christmas Jumper Day falls on Friday, December 15th. Even if you missed last Sunday's Doggy Jumper mega-event, it's not too late to donate to a worthy cause. Are you up for donning a Christmas sweater on Christmas Jumper Day, with or without your pet? Simply visit the Save the Children's Christmas Jumper Day website and grab yourself some warmth! (via WENN)