Miniaturized furniture for cats marketed by a consortium of over a dozen Okawa City artisans is finally putting the furniture capital of Japan on the map.
Okawa City may be the furniture capital of Japan but few people are aware of that fact. Maybe it's due to the lack of huge factories and big box furniture retailers – the city's industry is geared more to small Mom & Pop shops who craft furniture using time-honored techniques and traditional hand tools. Advertising their wares, however, has been problematic due to the cold, hard economics involved. What to do?
A dozen or so local furniture craftsmen and artisans got together to form Okawa Kagu, a consortium dedicated to expanding recognition of individual creatives through joint marketing efforts. One such venture that shows signs of viral success is the design, production and sale of artisanal furniture for cats.
Far from the pre-fab glorified scratching posts and chintzy cat condos cranked out by the thousands by anonymous factories, these charming pieces are actually miniaturized versions of sofas and beds already offered by Okawa City craftsmen. “This may be 'cat furniture' but we will not lower standards and quality because it's for cats,” explains a spokesperson for Okawa Kagu.
“We have tried to make cat furniture as a way to show off skill and expertise,” the spokesperson adds. “With cats in mind, the furniture is capricious, free-spirited and made to satisfy any selfish cat.” No doubt the constant purring emanating from these satisfied and selfish cats will influence their owners to order up some people-sized pieces. Check out the Okawa Kagu website for more information on the furniture, the craftsmen, and how to order. (via Spoon & Tamago)