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By now, most folks know about therapy dogs assisting returning vets. There’s even a special day of acknowledgment. The first annual National Therapy Animal Day was introduced by the non-profit ‘Pet Partners’ on May 18, 2015. Of recent date, there are so many comfort dogs taking passenger seats on airplanes that controversy has arisen as to how many of these flying dogs are truly registered and trained comfort dogs?
Each year in advance of the Super Bowl, there’s another ‘Bowl’ that catches the imagination of thousands of fans. Now, into its 8th year on Animal Planet, the Puppy Bowl has become ‘ruff-er and ruff-er’ to come up with funny quips to describe this momentous event.
As the pet market scales exponentially, celebrities have been cashing in on the trend for over a decade. And while big box stores and chains like Macy’s are going out of fashion for humans, PetSmart is leading the pack in ‘all things pets.’ This chain — considered by most the largest to serve the pet specialty market — is expanding as we speak. Last year alone they opened 60 stores. This year they plan to exceed that number.